Ｓｈａｄｉｌａｙ

[–]JohnMiltonJamesJoyce 11 points 1 day ago
Get ready for a lovely bit of surrealism.
DP
Pepe is a character from an indie comic that evolved into an internet meme popular on 2/4/8chan, especially on 4 and 8 chan's /pol/ boards. The joke is that Pepe is the incarnation of the egyptian Chaos god "Kek" (also spelled keku, kuk), who is represented as a frog. (wiki here: https://en.wikipedia.org/wiki/Kek_(mythology). It was joked that he was the patron of President Elect donald trump
So in a half joking way, 4chan will always be interested in escoteric memery regarding the frog.
One day, someone found a vinyl record. It was an Italian pop song called Shadilay, made by an Italian artist named Pepe. The album art was a frog with a magic wand, similar to portrayals of the fake-god Pepe.
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[–]Akesgeroth 7 points 15 hours ago
"kek" came from World of Warcraft. When a horde player types "lol" in chat, it comes out as "kek" to alliance players. This itself was a reference to how koreans type the sound of laughter as "kekeke".
Using "kek" instead of "lol" was mostly a sleeper meme, though it gained prominence in the last few years. Then, someone found a brand of pastries named "top kek" and it was catapulted to popularity.
Meanwhile, Pepe the frog gained prominence as a meme. The character was created by Matt Furie for a comic named Boys' Club. 4chan adopted him to use in reaction images, first with the "feels good man" variant, which was pulled straight from one of Furie's comics. Edits appeared, then Pepe spread beyond the chans and people got mad and spawned the poo poo pee pee meme. Regardless, Pepe reaction images became widespread, around the same time as kek gained prominence as a replacement for lol.
This is where memetics began appearing. Someone found out about Kuk, also known as Kek, an Egyptian deity, which took the appearance of a frog. Better yet, a "prophecy of Kek" looked suspiciously like a man sitting in front of a computer monitor. People began digging and found out that he's the bringer of light, learned about "meme magic", and the whole thing just kind of fell together.
Basically, people felt that it wasn't a coincidence that we started going "kek" and posting about a frog at the same time. Combine it with the general feeling that things are going to shit and that we need a leader to bring us out of the darkness, and...
Now, Shadilay. Just to add to the madness, someone found out about a song from the 80's. It's from an artist named Pepe. There is a frog on the disc. The lyrics are about the strange nature of the universe. It's named Shadilay.
This whole thing is no coincidence if you ask me. It's synchronicity. Patterns re-emerging due to the collective unconscious. And it's fascinating.